Frequently asked questions

Kitchen Club


Is it for me?

Let’s see. The Kitchen Club is for anyone looking to cook well, eat well and live well, and not go on a diet! If you want to eat a healthy balanced diet and have a supportive community to help you on your merry way, then it sounds like the Kitchen Club is for you. Kitchen Clubbers also mention it’s really helpful to keep them on the healthy wagon, and provides them with recipe inspiration and menu planning. I’ve heard the shopping lists are really useful too! If you’re still on the fence, then get in touch and we can see if it really is suitable. You can cancel anytime so it’s risk-free.


What happens next?

Once you’re all signed up and have officially become a Kitchen Clubber (that’s the gang), you’ll have created an account on the website. On your account page you’ll be able to access all the recipes, menu plans, resources, community and videos. I’ll be in touch with you to book in a call to say hello and find out more about what you are looking for. Alternatively, you are welcome to join in stealth mode, and never have to speak to me at all. Whatever floats your boat works for me.


The contract

As with any relationship, it’s helpful for both parties to set up boundaries at the very beginning. Confidentiality and non judgement is key, apart from if I feel that you are in harms way either to yourself or to others. I understand my limit as a coach and if I feel that I am working outside of my competency level, then I will pinpoint you to further support. From time to time I will send you things in the post… these are gifts rather than trash but if you’d rather not receive them then please do let me know. If you have any issues at all with my service, please do speak to me about it and I will listen with open ears. I am continually looking to improve the Kitchen Club and all feedback (positive and negative) is welcome.



So that I can help more people in the same situation as you become the confident cooks they deserve to be, I will market the Kitchen Club to an outside audience. As confidentiality and creating a safe space is very important to me, I will always ask you if you mind me sharing something you have said or posted, and check if you’d like to keep it anonymous or if you’re happy to share your name.


How can I contact Annabel?

Contact me via the community, on our private Facebook group or send me an email to I hope to get back to you as soon as possible but sometimes I might be on the school run or feeding the family so it might take a little longer.


Is the community only on Facebook?

Yes! I have tried a website community too, but Facebook seems to be the most engaging platform for Kitchen Clubbers. If you’re not on Facebook or would rather not join the group then that’s absolutely fine too! Everything you need can be found on your ‘account to cooking greatness’ page, and if you want to become part of the community then join us on Facebook.


How much does the Kitchen Club cost?

£18 per month, or £198 for the year (with one month free). I love sending real, tangible things in the post so you’ll then receive a welcome letter and you first sign up!


How can I sign up?

Head over to the Kitchen Club page and sign up securely today.


I have food intolerances and allergies, does this matter?

The majority of the food I cook is gluten-free and intolerances and allergies can be substituted. We can discuss your individual needs in our introduction call and then I can pinpoint you to the right places. Finding out what your needs are is key to you becoming a Kitchen Clubber.


Do I have to be a good cook to join the club?

Nope. Not at all. We all have the potential to be a good cook (it’s in our DNA). The Kitchen Club will give you the building blocks and fundamental know-how to transform you into cooking greatness.


Are there any rules?

Yes – let’s call them boundaries! Please read the Terms and Conditions.


How do I cancel my membership?

It’s really important to me (like keeps me up in the night genuinely really important to me) that the Kitchen Club holds true value for you in whatever form that may be. If you’d like to cancel your membership I’ll clearly be very sad to see you go, but I understand that all good relationships naturally zig and zag. All you need to do is head to your account page under the Kitchen Club dashboard and click cancel. I’ll shed a tear but the door will always be open for you to return (with no weird restarting fee or anything crazy like that). Your feedback is always greatly encouraged so it would be fab to hear what’s worked for you, what you would have liked to see more of and what your takeaways have been. That’ll help me help more people like you which is what this sharing is caring life is all about.


Kitchen Coaching


What is Kitchen coaching?

It’s a bit like having a personal trainer – but in the kitchen – training you to be an Olympian. The potential is in you – I just help you become elite. We look at what you are looking to achieve, discuss what could be holding you back, explore your options and discuss your action plan. Coaching initially started on the sports field, and has been extremely successful in the workplace, bringing global teams together and creating the best leaders the world has seen. The kitchen is no different. We are all people and it is about supporting you to reach your potential through understanding, reflecting and developing. You’ve got it in you.


You’re a chef as well. How does that help me?

I will share my 20 years of cooking in professional kitchens, private homes, and my own experience as a wife, mother and working parent, providing you with the tricks of the trade and adapting them to your particular style of learning. I’ll teach you the fundamental building blocks of kitchen management and how you can adapt them into your daily life.


How does it work?

These are open and honest exploratory discussions where there will be a balance between support and challenge to keep you moving closer to your goal. You can guide me as to whether you’d like more support or challenge as the sessions go on. I’ll ask for feedback as we go so that I can tweak my approach to best meet your needs. Inspect, adapt and improve!


Where do we meet?

Either in person or virtually over zoom or Skype depending on COVID rules and travel distances. I travel 15 miles for free. Further than that, I charge 50p per mile.


What will we talk about?

In the first session, we will go through our working agreement which sets out the boundaries for our coaching relationship to make sure you are happy with it and discuss anything that you would like to add to it. I will give you your kitchen confidence plan so that you can focus on what you’d like to get out of the sessions, how you might achieve it and think about when you’d like to start making the changes. After the first session, you will be setting the agenda for our conversations and will be working on your takeaways.


How do the coaching sessions differ from the Kitchen Club?

I see them as two different relationships. As with any sports sessions, if you go private, you have the coach’s full attention. If you are part of a group then you improve alongside others and have their support. It’s entirely up to you and I’m happy to chat through which offering will most suit your needs.


How can I contact Annabel in between sessions?

Much of your learning will happen in between our sessions and you are very welcome to contact me (within reason) on or call me on 07954 357 443. I hope to get back to you as soon as possible but sometimes I might be on the school run or feeding the family so it might take a little longer.


I have food allergies and intolerances, will coaching work for me?

Abso-bloomin-lutely! I understand first hand that cooking with allergies and intolerances can be tough, confusing and an emotional drain. Let me help you to navigate your way to cooking with allergies and intolerances greatness.


What qualifications do you have?

I am a Professional Coach and Mentor at Practionner Level (through the OCM) and Clarity4D Business Partner (for personality profiling facilitation). I studied at Leith’s School of Food and Wine in 1997 and have been cooking professionally and privately ever since.


What is coaching not?

A cooking course, a cooking workshop, a cookery demonstration or a diet. Kitchen Coaching will teach you the building blocks so that you can learn to fend for yourself, most importantly, in a way that fits into your life and feels comfortable for you. This is the power behind successful change of habits and behaviours and bringing out your true potential.


Are there any rules?

Just some simple boundaries which are laid out in the terms and conditions which can be found here. We will run through a working agreement in our first session to outline our boundaries and manage expectations. You will be able to add to these and we can discuss any changes.


What is your privacy policy and how will my data be shared?

You will find our full privacy policy here.


Sounds interesting. How can I find out more?

Give me a call on 07954 357 443 or email to discuss the best approach for you. Speak soon!